Rich snippets are additional, small snippets of web page content on the Search Engine Result Pages (SERP) of search engines like Google, Yahoo and Bing. These rich snippets allow users to see in advance whether the websites listed in the search results are relevant to their further search. Rich snippets are also used to help users with specific search queries.
The template supports the rich snippets offered by Google for Breadcrumbs, Search boxes built into search results, and site names.